Branding Strategy Process
PRO-
CESS
Branding
Design
Creative
PRO- CESS
Chris Rickman
Branding Creative Design Process
Informative
Emphatic
Entertaining
Memorable
= VALUE
Brand Identity:
Discovery
A casual, no-commitment chat via e-mail, phone, Messenger or WhatsApp.
/ / Dealers choice?
- Briefly share your goals, targets, wants & needs.
- Tell me about yourself. What do you like?
- Timeline. Does the schedule suit both of us?
- Does the branding process below work for you?
- That's it! I'll email you a proposal. Zero pressure.
Pre-commitment
Proposal
A document that outlines the tasks, timeline, costings & deliverables.
01
Contract
Nothing too terrifying. You’re not signing your life away. Half the project cost up front.
02
Agenda
Action plan. Mini deadlines to stay on track and ical events booked in to fit your busy schedule.
03
Worksheet /
Walk through /
Exercises
Profiles, Mission, Goals, Story, What, How, Who, Why...
A deep dive into pain points & bridges to cross. Lots of things to paint your picture, which overall gives us a strong brand identity & consumer base to work from.
Brand Strategy
Moodboards
I narrow the design scope by creating a selection of mood boards using design elements. Because healthy, to you, is different to someone in Texas.
Stylescapes
The bridge between design thinking and visual design.
- Don't forget a neat folder structure and easy access to the cloud
- All projects are backed up on my personal synology Nas for security
Summary
- Blueprint for future projects
- Positioning & ideal customers
- Your style visually (stylescape)
- Saves time & money on projects
- A guide that everyone can follow
07
Brand Identity:
Logo process
The brand is the foundation of a company, and the logo is the visual shortcut. A logo package should be simple, memorable and versatile.
- Brief
- Discovery
- Word mapping from key words
- Sketch & sketch
- Trace over my sketches & adapt
- Vectorise designs & explore
- Add colour last, test logo designs
- Place various logos on mock-ups
- Package in an e-booklet for you
- Revisions to your logos
- Final logo designs in an e-booklet
- Sign off/payment
- Print & digital versions of all logos
Logo Design
Brand Identity:
Brand Guidelines
All the findings from the project are summarised together nicely. A clear set of standards to communicate your brand. Consistency & clarity is the key to success.
- About the brand
- Voice & style
- Brand logo's
- Brand colours
- Typography
- Photography
This is my process which is easily adaptable and does change depending on the project.