X
06
Date
2018
Project Type
Clarks & Supreme footwear collaboration - Product development service
Involved
Footwear Designers Product Development Range Management Directors
My Contribution
Design Prototypes Concept Creations 2D Image Manipulation Print & Digital Design assets
Story
At Clarks, I worked closely with footwear designers, range managers and directors to produce seasonal & limited-edition collaboration shoes.
Process
The creative process is below in stages. You’ll see the design development input I attributed and how it helped the business succeed in this project.
Goal
For me, the goal was to support the footwear designers in achieving their targets. I mostly enjoyed having input on the creation of a concept to trial.
01 How
It starts with a sketch from the footwear designer or a previous style to work from.
Player 2 (me) has
entered the game
02 Render
From sketch to render, using mainly Photoshop to create layers, like building blocks. This allows for rapid prototyping & decisions to be made fast without samples being produced.
03 Real
Render to Real…ish. I would effectively build the shoe in layers in photoshop and then add materials, stitching and patterns. It’s crucial here not to spend days creating award-winning art. I’m still providing a service, and speed is a significant factor.
04 Variants
After using all sorts of “dark magic” to bring the concepts to a near-life experience, I would then prototype different pantones & styles. I love the creative opportunities here.
05 Why?
By doing this, I’m showing creative ideas and what may not work, which saves time in the long run & increases the chance for better decisions. Also, it’s cost-effective and saves on samples and materials. I also create assets for presentations, prints and pdf booklets.
Player 2 has
left the game
It’s cool when you see your development in the wild
Other collaborative brands I have worked on
Takeaway
These projects developed my people, creativity, innovation, development and problem-solving skills.
Why could this work for you?
Understanding the development industry improved my design and know-how. Innovation & development can solve solutions early, which is always beneficial.
- Brand identity
- Custom logo design
- Style guide design
- Product photography
- Retouching
